2020 has been an unprecedented year for marketers. With ongoing uncertainty linked to the global pandemic, it’s now more important than ever to be strategic about your media buys in Q4.?
Since the start of the global pandemic, we’ve seen a major shift in consumer behaviors – from the way they communicate with friends, family, and colleagues and the amount of media they consume, to the way they shop for essentials. Store closures, reduced hours, and the potential risks associated with in-store shopping have greatly influenced consumer shopping habits – forcing them to make more of their regular purchases online to avoid the larger crowds.?