Marketing Attribution: Looking Beyond Last Click
The customer journey is a long and winding road, but so often marketing attribution models only look at a small sliver of the path to conversion.
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Game-Changing Technologies Transform the Relationship Between In-Store and Online Retail
As the digital ecosystem grows increasingly multi-faceted, it also becomes ever more networked and interconnected, with new relationships emerging between online and offline channels. Some of our most exciting current work navigates today’s fluid relationship between digital and physical consumer experiences.